1: Upen Patel
The actor does not believe in the product and refused to promote a fairness cream for men when approached by a brand. In an interview he was quoted saying “This fair skin obsession has to be discouraged. It’s so regressive to put a value, negative or positive, to skin colour. Things like these are actually seeds of racism and they only promote low self-esteem. I believe in loving yourself just the way you are; dark, dusky or wheatish – you’re perfect.”
2: Bipasha Basu
The dusky beauty said no to promoting a fairness cream brand and will never propagate such racist agendas.
3: Dipannita Sharma
The model turned actress was quoted saying in an interview with the Hindu “It’s important to understand that good skin or beautiful skin, whether bright or dull, has nothing to do with its colour. It’s about having healthy, clear skin with a natural glow, which can be achieved in any skin colour across the world.”
4: Swara Bhaskar
The actress turned down a skin lightening cream endorsement in 2015 saying that these ads reek of racism.
5: Esha Gupta
In 2016 she turned down an offer to endorse a fairness cream. She was quoted confirming the same in an interview where she said, “I don’t know why we are so obsessed with the colour ‘white’, and why we give it so much importance. We can’t let a child grow up confidently if we discriminate against him or her on the basis of his or her skin colour.”
6: Tapsee Pannu
She reportedly turned down an invitation to an event in Jaipur where the sponsors were a fairness cream brand.
7: Anushka Sharma
In 2015 she sworn to never endorse a fairness product after she refused a popular brand “I would not endorse products that propagate racist and sexiest (beliefs)….and propagate social taboo. I don’t want to endorse products that propagate fair skin and all. I will not propagate anything that says this is right or wrong,” she said in an interview.
8: Kangana Ranaut
She turned down a 2 crores worth of a endorsement for a fairness cream in 2013.
9: Abhay Deol
Not only has he refused to endorse a fairness cream brand but also criticized actors who promote such products.
10 : Imran Khan
The chocolate boy of Bollywood has also refused a fairness brand.
11: Aishwarya Rai Bachchan
She had long ago endorsed Fair and Lovely but later turned down all offers for fairness products saying she would only endorse products she believes in.
12: Aamir Khan
Known for promoting only socially relevant products and schemes fairness creams clearly did not fit the bill.